I would like to be a more ethical shopper. The Guardian gave Morrisons a pretty low rating for their greenness last year, pointing out that they do offer the best array of seasonal vegetables, but didn’t shine much in any other area. They have obviously pulled their socks up a little bit since then; I notice that a lot of their own-brand items have messages on their packaging saying this packaging isn’t recyclable, but because we care, we’re working on it. Make of that what you will. Their website doesn’t contain much easy-to-find information about any sort of ethics policy, but there is a little bit of blurb about responsible local sourcing, which is of course a very good thing.
Waitrose, on the other hand, got the top rating in The Guardian, proving that ethics are a middle class luxury. I can’t afford them all the time, so I pick up my shopping sometimes from Morrisons, and sometimes from Waitrose. They are equidistant from my home, in opposite directions, so it depends whether I fancy a walk into town or not, as well.
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